Web 2.0 Real Estate Marketing – It’s Social!

The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses–Markets are conversations. The folks you want as customers are increasingly expecting conversations with their real estate or mortgage broker. Your challenge Figure out how to make an introduction. And I am going to give you the secrets–step-by-step…

Listen First

Since markets are conversations, the nice thing is people (generally) don’t mind you joining the discussion. This gives you an enormous free classroom. Take advantage of it.

Listen to other experts, competitors, and practitioners. But, most importantly listen to your customers.

The interesting thing about listening to your colleagues and competitors is that you can see how they are talking to their customers and then benchmark their success. Nowhere is it easier to do competitive intelligence than on the Web. If they are marketing on the Web, all the easier.

What A Great Real Estate Marketing Tool Looks Like!

The recent headline in USA Today read, ‘Flip This House’ star accused of fraud and faking work on show.

What a great negative this could be for the real deal investors. I’ll explain what I mean at the end of this short article…

ATLANTA (AP) – On an episode of A&E’s popular reality series Flip This House, Atlanta businessman Sam Leccima sits in front of a run-down house and calls buying and selling real estate his passion.
Now authorities and legal filings claim that Leccima’s true passion was a series of scams that included faking the home renovations shown on the cable TV show and claiming to have sold houses he never owned.