Real Estate Marketing Plan

Are you looking to hone or develop your real estate marketing plan

For those looking for marketing tools for realtors (R) and real estate agents, the best practices of multi-million dollar agents includes several pillars, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.

One common mistake agents make is choosing either a consumer direct marketing approach, or a referral only approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.

The 5 Most Effective Real Estate Marketing Tools

Ask ten different real estate agents what the best tools for marketing are and you will get ten different lists. So perhaps the title of this article should have in Brandon’s experience tacked onto the end.

What I’ve created below is a list of what I feel are the best ways for real estate agents to promote themselves (and their listings) in the modern economy.

Item #1 – An Effective Website

These days, a real estate agent without a website is an agent who will lose a lot of potential business. Aside from referrals (see item #5), most home buyers and sellers find their real estate agents online.